INSIGHTS + VIDEO ANSWERS

Straight answers on video, AI search and law firm marketing.

Articles, video answers and practical guidance on videos, AI visibility, websites, branding and legal marketing strategy.

LATEST INSIGHTS

Ideas you can put to work.

From attorney answers to a connected knowledge libraryOriginal attorney answers connect to video pages, transcripts, attorney attribution, related questions and practice pages.A KNOWLEDGE LIBRARYWhat your lawyers knowOriginal attorney answersA video with a clear topicA transcript and attorney attributionRelated questions and practice pagesOrganized expertise. Connected answers. Useful context.
Website + AI search

Your Website Has to Prove What Your Lawyers Know

A connected knowledge library gives visitors evidence of what your lawyers know.

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Eye-level camera framing for attorneysPlace the camera at eye level, eyes near the upper third, a small gap above the head and frame from mid-chest upward.FRAME YOUR SHOTCamera at eye levelEyes near the upper thirdA small gap above your headFrame from mid-chest upLook into the lensFor an interview, look toward the interviewer and leave space in that direction.
Camera setup

Setting Up a Good Camera Shot: The Simple Version for Attorneys

Simple adjustments to framing, lighting and sound for better office recordings.

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All articles

MAKE YOUR CONTENT WORK HARDER

One strong idea can become an article, a video and a lasting resource.

A video paired with a useful written answer gives visitors a choice in how they learn. Transcripts, clear titles and related links add context and make the resource easier to use.

1. Answer the question on camera.
2. Add the written article or summary.
3. Publish the transcript and key takeaways.
4. Add VideoObject and relevant structured data.
5. Connect related services, articles and videos.