Make Sure Every Channel Feels Like One Firm.
We set the message and visual direction, then work with your team and vendors to carry it through your marketing.
Clients should recognize you wherever they see you.
Your website, a YouTube video and a post on Instagram should all sound like the same firm. We help define how you talk about yourselves, then make sure every channel follows suit.
Brand Positioning
Messaging that reflects the firm’s strengths, personality and unique place in the market.
Creative Direction
Video, social, web and advertising that look and sound like they belong together.
Marketing Oversight
Hands-on coordination that keeps internal teams and outside partners moving toward the same goal.
Video at the center
Video carries the brand.
A two-minute video shows how a partner listens and explains things. That’s a big part of what people choose when they hire a lawyer, and it’s why video sits at the center of our brand work.
Watts Law Firm brand video.
One point of contact
You practice law. We keep everyone else on the same page.
Your web developer, ad agency, social media team and intake staff each have a job to do. We give them one plan, review their work against it and handle the back and forth, so your attorneys aren’t managing vendors.
- Web developer
- Ad agency
- Social media
- Intake team
A plan the whole team can work from.
When the web developer, the ad agency and the social media person each work from a different brief, a firm ends up sounding like three firms. We write one plan, share it with everyone and check the work against it.
Review the current picture
We review how your firm appears online and in advertising, then compare it with what clients experience when they call. We identify where those stories match and where they need work.
Define the direction
Set the positioning, voice, visual approach and campaign priorities around the firm’s goals and the people it wants to reach.
Coordinate the rollout
Work with your internal team and outside partners on creative, content and implementation. Review performance and adjust as the work develops.