Tag Archives: social media

SEO Is More than Keywords: You Need Social Media

We all know that Search Engine Optimization (SEO) is an art (perhaps I’m biased because I’m so involved in the department, or perhaps I’m right because I’m smart).  We know that you have to carefully select keywords, update meta tags, link to appropriate pages within the sites, avoid black hat tricks, get solid inbound links, etc. – but did you also know that social media can make that easier for you? Social media has become a part of the way people use the web. It’s become so integrated in web use that search engines are beginning to take notice of how your site is involved in social media, and it’s starting to count. Take a few minutes and set up a Twitter account (or call us and we can do it quickly).  There are plug-ins that will update your Twitter account every time you update your blog.  According to HubSpot,…
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Hey – You Need a Blog! Here’s Why

Used to be that businesses wanting a piece of the internet marketing pie would built a website and hope for the best. But things are changing, and social media is taking over. Google is changing its algorithms to bring people the content most relevant to what they’re looking for. It’s not enough to just have a website anymore.  You want it to have timely, relevant content to attract new consumers, particularly those using social media.  How do you do so (relatively) easily?  Set up a blog.  According to HubSpot, companies that blog regularly get “55% more web traffic and 65 – 70% more leads” than companies that choose not to.  How can you afford to not jump on this bandwagon? Blogs are user-friendly (for you).  Blogs that use basic software like WordPress function similarly to the way you use word processing software (like Microsoft Word).  If you can type something…
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Getting Likes on Facebook: Reach Out to the Real People

So your law firm has a Facebook page, because you know that social media is the future of legal marketing.  Yet you can’t seem to get enough “Likes” on your Facebook page, and you feel like it really isn’t paying off anyway. Can Facebook help law firms? And how do you increase your Likes? To answer the first question, yes. Social media is an integral part of internet marketing for any business. Even though attorneys and law firms do take a different approach to marketing than, say, a cocktail bar, the benefits social media can provide to either business are the same. A social media presence helps with search engine rankings and firm visibility. It’s not always quantifiable or immediately apparent, but search engines (Google & Friends) like it when you’re active on social media outlets like Facebook, Twitter, LinkedIn and so forth. When dealing with Facebook, you need to…
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