Tag Archives: social media

Are Videos Important for My Website’s Search Rankings?

Why are videos important for making sure that your website stands out in online rankings? In order to maximize your site’s potential and attract viewers, it is important to keep up a constant flow of fresh, relevant and creative content. This content can come in a variety of forms, but videos are rapidly becoming one of the most important forms of online advertising. How can videos help draw more clients to a law firm? Many potential clients find that video helps form a connection with the featured attorney. It can be difficult for someone who is seeking an attorney online to choose to reach out without being able to see and listen to an attorney expressing his or her knowledge and expertise in their practice areas. By forging this simple connection, clients are more inclined to pick up their phones or to fill out an online contact form. Furthermore, according…
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SEO Is More than Keywords: You Need Social Media

We all know that Search Engine Optimization (SEO) is an art (perhaps I’m biased because I’m so involved in the department, or perhaps I’m right because I’m smart).  We know that you have to carefully select keywords, update meta tags, link to appropriate pages within the sites, avoid black hat tricks, get solid inbound links, etc. – but did you also know that social media can make that easier for you? Social media has become a part of the way people use the web. It’s become so integrated in web use that search engines are beginning to take notice of how your site is involved in social media, and it’s starting to count. Take a few minutes and set up a Twitter account (or call us and we can do it quickly).  There are plug-ins that will update your Twitter account every time you update your blog.  According to HubSpot,…
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Hey – You Need a Blog! Here’s Why

Used to be that businesses wanting a piece of the internet marketing pie would built a website and hope for the best. But things are changing, and social media is taking over. Google is changing its algorithms to bring people the content most relevant to what they’re looking for. It’s not enough to just have a website anymore.  You want it to have timely, relevant content to attract new consumers, particularly those using social media.  How do you do so (relatively) easily?  Set up a blog.  According to HubSpot, companies that blog regularly get “55% more web traffic and 65 – 70% more leads” than companies that choose not to.  How can you afford to not jump on this bandwagon? Blogs are user-friendly (for you).  Blogs that use basic software like WordPress function similarly to the way you use word processing software (like Microsoft Word).  If you can type something…
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