Tag Archives: search engine rankings

Does Your Homepage Stream Video? Why Not?

Our blog has discussed why it is important for a legal websites to have updated and fresh information on the Homepage. Certain search engine crawlers or “bots” scan and index Homepages more frequently than the entire site, and so lawyers who do not update their firm’s Homepage will be listed lower in search rankings. We have also blogged about the importance of streaming video on websites, as the search engine bots have special crawlers that only read and index video. It is estimated that websites that stream video are 50 times more likely to achieve first page search engine listings. This got us thinking: What if we combined these two ideas and stream video on our clients’ Homepages? Our in-house video production team works closely with our CEO Cheney Winslow, a former television and movie producer, to shoot and edit high-quality video for websites and television commercials. Video on attorney…
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Posted in Attorney Website Design, Attorneys Online, Audio/Video Marketing, Legal Online Marketing, Other Legal Marketing Information, Television/Radio | Tagged , , , | Leave a comment

Update Your Homepage to Satisfy the Search Engine Bots!

We hear it from prospective legal marketing clients all the time: They do not understand why their law firm website does not appear better in major search engine rankings. The first thing to understand about how to boost your own rankings is to understand search engine bots, also called “crawlers” or “spiders.” The major search engines run a few different kinds of bots, or software programs that run and read web pages. The bots take in new information to update the search engine indexes, which are used to produce the results when you type in a phrase. Some of the bots run once every few days and do a thorough job of reading through websites. These “deep” bots love additional web pages on your site, as well as keywords. However, there is another type of bot that may even be more important: the ones that run frequently looking for updates…
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Posted in Attorney Website Design, Attorneys Online, Legal Online Marketing, Other Legal Marketing Information, Search Engine Placement | Tagged , , , | Leave a comment