Tag Archives: search engine crawlers

Does Your Homepage Stream Video? Why Not?

Our blog has discussed why it is important for a legal websites to have updated and fresh information on the Homepage. Certain search engine crawlers or “bots” scan and index Homepages more frequently than the entire site, and so lawyers who do not update their firm’s Homepage will be listed lower in search rankings. We have also blogged about the importance of streaming video on websites, as the search engine bots have special crawlers that only read and index video. It is estimated that websites that stream video are 50 times more likely to achieve first page search engine listings. This got us thinking: What if we combined these two ideas and stream video on our clients’ Homepages? Our in-house video production team works closely with our CEO Cheney Winslow, a former television and movie producer, to shoot and edit high-quality video for websites and television commercials. Video on attorney…
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Posted in Attorney Website Design, Attorneys Online, Audio/Video Marketing, Legal Online Marketing, Other Legal Marketing Information, Television/Radio | Tagged , , , | Leave a comment

eNewsletter Services for Homepage Updating, Email and Print Campaigns

We have previously blogged about the importance of having a basic understanding the search engine “crawlers,” or the software that reads through millions of web pages to update their indexes and produce search results. There are different kinds of crawlers, and the ones that provide instantaneous results do not read every page of a website looking for new content. Some crawlers just scan a homepage looking for new information. This means that for a website to receive the most attention from the crawlers, it is important that the homepage, not just pages on the site, be updated on a regular basis. We update and constantly change the content of homepages by our eNewsletter service. eNewsletters electrify your search rankings by: Providing changing content on the homepage and the site itself for the search engine bots to crawl through and index; Increasing the number of website pages and hot links on…
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Posted in Attorneys Online, Brochures, Direct Mail, Legal Online Marketing, Other Legal Marketing Information, Print Advertising | Tagged , , | Leave a comment