Tag Archives: LegalBlogs

How To Make A Legal Blog: It’s All About the Conversation

A long time ago, in a legal industry not so far away, every lawyer had a whitepaper, or a newsletter, or an op-ed. Most of the attorneys that did this were trying to get more prospective clients to notice them, but that strategy has always had mixed results. Sometimes the right people would see these print articles and bring their business to that lawyer, but high circulation numbers were what fueled the success of this type of marketing. Well, times have changed, and the internet has turned impersonal crowd-building into hyperpersonal networking. The Difference Between Publishing And Legal Blogging Blogs have stepped in as the new age replacement for print articles, but the similarities end there. Blogging has a special power—it allows your audience to talk back to you, and that means simply generating high circulation won’t necessarily maximize what your blogs can do. How To Make A Legal Blog:…
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