Tag Archives: attorney marketing

What Kinds of Videos Can Help My Law Firm Attract Clients?

It’s no secret that video marketing is becoming essential for businesses advertising online. But do potential legal clients really watch attorney videos, and if so, what kinds of videos are most likely to result in conversions? Brand Videos: Brand videos are an incredibly useful tool for introducing your potential clients to your attorneys in a personal and interactive way. It can be difficult for potential clients to make the decision to pick up a phone and to call an attorney. Brand videos allow these potential clients to learn about your firm and to develop a more personal connection with your attorney, making them much more likely to take the first step and make a phone call. Case studies and client testimonials: If you want to demonstrate your attorneys’ successes, there are few better ways to do so than to showcase case studies and client testimonials on your website. These testimonials…
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Local Listings Soar with Google Pigeon Update

Google Pigeon is the newest animal to join Google’s zoo of SEO updates, already crowded with pandas, penguins and hummingbirds. This one is all about enhancing local searches – finding the most relevant results closest to the searcher. While other updates have emphasized the importance of fresh content, quality backlinks and smartphone-friendly search queries, Pigeon (so dubbed by the SEO analysts working to figure it out) largely effects how a site appears when someone searches for a nearby business. Many website owners are seeing local listings show up more frequently in the results, and some have noticed a change in how their business appears on Google Maps. What Changed with the Google Pigeon Update? As it likes to do with its algorithm changes, Google has revealed just a narrow glimpse behind the curtain of this new update, but we do know that Pigeon: Ties together ranking signals from a variety…
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Posted in Attorney Website Design, Attorneys Online, Blog, Legal Online Marketing, Search Engine Placement, SEO, Social Media | Tagged , , , | Leave a comment

We Just Returned From an Awesome Video Shoot with the Shapiro Law Group

The video production team at Attorneys Online, Inc just got back from Bradenton, Florida after an awesome video shoot with the Shapiro Law Group. We had a great time gathering footage and learning more about retinopathy of prematurity, attorney Richard Shapiro’s main focus. Shapiro’s team was welcoming and great on camera; they made our job so easy and we are excited to put together all the pieces to create a comprehensive video collection on baby blindness and its devastating effects on entire families. Retinopathy of prematurity (ROP) is a condition that affects premature infants. ROP is the most common cause of visual loss in children and it can lead to permanent vision impairment and blindness. If there is a delay in diagnosis or proper treatment is not exercised, permanent blindness can be the result. Attorney Richard Shapiro focuses on cases where a child is blind of visually impaired due to…
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