By now, we have all heard about the infamous Chicago divorce billboard. If you haven’t, you can see it here. Basically, it shows a voluptuous woman’s torso in black lingerie on one side and a tan, male torso with washboard abs on the other. In the middle is the tag line “Life’s Short. Get a Divorce.”
The purpose of advertising is to elicit a response and the national controversy that this advertisement stirred up did just that. Was this a genius ad? Or does it push the limits too far and become offensive?
What do you think?