Website Search Engine Optimization Company (SEO)
Providing Search Engine Optimization for Law Firm Websites
Attorneys Online™, Inc.’s search engine optimization services (SEO) help to increase your rankings in the algorithmic or “natural” listings of major search engines. As a lawyer marketing service, Search Engine Optimization (SEO), also called Search Engine Placement (SEM), is the technique used to achieve higher rankings in these natural listings.
Solely being registered with several search engines is not enough. If you are not in the top 30 rankings, it won’t matter how many search engines you’re submitted to. Our lawyer website optimization services help you to move up in the rankings. Good placement in the search engines starts with Search Engine Optimization (SEO) and the programming of the right elements in your website’s code, followed by an aggressive and comprehensive strategy to achieve and maintain these rankings. To implement the following practices, Attorneys Online™, Inc. will first work with you to create a list of keywords and phrases based on your firm’s specialties and highest priority geographic targets.
- Recommendations are made, as necessary, for revisions to the content on your website in order to optimize the results of our attorney marketing strategy.
Search Engine Practices
- Meta tags will be created and included on each main page of your web site. Different sets of Meta tags are customized and varied for inclusion throughout the main pages of the site. Descriptions are also written specifically for the search engines, which utilize them. This is the first part of your search engine placement campaign (SEM).
- Submitting individual pages separately is important since many of the search engines look at more than just the code on the Home Page. Therefore, we list each of these main pages individually in the search engines and directories to maximize the potential number of placements. Our NAP™ is key to this step.
- The next set of engines your site is registered with is called the “meta engines” on a quarterly basis.
We will optimize your content and improve your keyword density ratio by strategically imbedding keyword phrases in your text that will encourage the robots from the search engines to rank you higher and be consumer friendly. Generally speaking, at a minimum, we recommend optimizing the three most visited pages on a firm’s website: the homepage, about the firm page, and the practice areas overview page. If you need our lawyer website optimization services, please contact us today to set up a free attorney marketing consultation.