Developing a Law Firm Positioning Statement
The development of an optimal desired market position for the firm is expressed in a positioning statement (e.g. Rutan’s “A History of Success for Our Clients”). This law firm positioning statement will be used by the entire firm to answer the question: Who is “insert name of firm here”? This statement is used to promote a consistent message in all law firm promotional and advertising efforts and to provide a unifying identity for all of your otherwise diverse practice areas. Contact Attorneys Online™, Inc. to learn more about how we can assist in developing the positioning statement for your legal practice.