Law firm marketing on a regional basis

Posted on November 12th, 2007 by

One important thing to look for in a lawyer internet marketing company is that the company realizes that what works in one region of the US does not necessarily work in all of them. 

For example, in some parts of the US, Yahoo is used more than Google (hard to believe, I know).  Some US searchers in one part of the country use the word “lawyer” more than “attorney”.  Some terms, such as DUI or DWI, vary state to state.  Now, while your marketing company may not have clients everywhere (which is good for you since the company doesn’t focus on your competitors), the company has to have the ability to adjust your campaign to allow for these differences.

Whether you are doing PPC campaigns, optimization, or print campaigns, your marketing needs to flexibility to adjust with the consumer needs and searches.

One Response to Law firm marketing on a regional basis

  1. This is a great point Amanda and one that applies to Australian law firm marketing as well. Each state has slightly different arrangements and although solicitor is the traditional term in Australia in most regions lawyer is no more commonly used in searches.

Leave a Reply

Your email address will not be published. Required fields are marked *