Law Firm Internet Marketing Overview
Providing Law Firm Internet Marketing Services and Search Engine Placement Strategies for Law Firm Websites
Attorneys Online™, Inc. offers lawyer marketing programs to make your law firm website listing one of the top search results on the major search engines, such as Google, AOL, YMSN, Bing and Yahoo. The process of these law firm marketing programs is two-fold.
- eNewsletters and Branded E-Mails
- Customized Database of Targeted Leads
- Legal Online Marketing Information
- SNAP (PPC)
- Social Media
Phase One: Sponsored Net Ad Placement (SNAP) Keyword Buy Campaigns
Phase one involves keyword buys which guarantee top placement on the above-mentioned search engines and directories. Keyword buys are much more effective and economical than banners or other ads. You are not charged by Google, Yahoo, Verizon or their partners for your listing to show in these top positions; you are only charged your bid amount (Pay-Per-Click) when the searcher actually clicks on your link and goes to your website for more information.
Phase Two: Search Engine Optimization (SEO)
Phase two is optimizing the text on your website, which includes the development of meta tags (title, description & keywords) coded into your site that the search engines read. Each page is programmed with a variation of the code to help the listings come up more often and each main page is listed individually with the search engines and directories. Lawyer website optimization helps to increase your rankings in the natural/organic listings of major search engines.
If you are interested in having Attorneys Online™, Inc. set up an Internet Marketing campaign as part of your attorney marketing strategy, contact us today for a free consultation. For more general information on law firm internet marketing, please see our Legal Online Marketing Information page.