Attorneys spend countless hours maximizing their web pages and optimizing their SEO, and while website content and blogs are crucial for organically increasing your rating, social media is also a great way for attorneys and law firms to expand their reach and connect with their audience.
Social media is still widely uncharted territory for attorneys, but it can be a game-changer when used correctly. Social media can enhance public reputation, help gain clients and create personal relationships with old and potential clients.
Forming direct relationships with people via social media is important for law firms. Depending on your area of law, ‘follow’ people on Twitter and ‘like’ pages on Facebook that pertain to your specialty; whether it’s maritime law, entertainment law or workers compensation, it’s important to be “in the know” about what’s going on in your niche industry. If you are genuinely interested in the industry and what is going on, then interact with mentions on Twitter and comments on Facebook. Plus, if you blog about things people in the industry are interested in, you’re likely to generate some traffic on your own page, as well as connections.
Referrals are organically created through social media. Even if your clients are not on social media themselves, you can still obtain clients through social media referrals. By staying in connection with friend, colleagues and former clients on your attorney pages on Facebook, Twitter, LinkedIn and Google+, you become the person they come to for legal advice for themselves or a friend, creating a space for you to access potential clients.
Social media is also a great tool for promoting your website’s blog and website content. For example, if there is a news story pertaining to your practice of law, you can post it to Twitter along with a link to pages on your site dealing with that particular area of law. Social media is a great way to aggregate real-world news and relate it to your practice for potential clients to see.
Attorneys should be taking advantage of all the benefits social media has to offer. At Attorneys Online, Inc, we offer full-service, comprehensive marketing and advertising, including social media and other internet marketing strategies. If your legal business could use guidance on marketing strategies, give us a call today at (800) 221-8424 for a free consultation.