This past November, Google publicly (and intentionally) released the full version of its Search Quality Rater’s Guidelines. Though Google is keeping the specific details about its search algorithm to itself, the guidelines certainly give us a better idea of what type of qualities Google expects to see from a high-ranking website. The file is a whopping 160 pages of search result examples with detailed reasons why certain results are good or bad (or in some cases, neither), so we thought we would save you some time and pulled the insight that affects you the most.
Your Money, Your Life and How It Affects Your Website
In section 2.3 of the guidelines, Google introduces a new search category to help rank websites according to their expertise and authority. “Your Money, Your Life” (YMYL) describes any website with information that affects the well-being of its user, including:
- Financial security and information
- Personal safety
- Health and medical information
- Legal advice and information
We expect you might see some familiar topics on that list, which indicates Google believes your website falls under the YMYL search category. This means Google is holding you to its highest search standards and may be harder on your website than others. This can either do wonders for your site’s search ranking or it can damage it. The following steps can help you convince Google your website is reputable and deserves to be seen:
- Update your content regularly
- Maintain pre-existing content
- Make sure users can easily contact you and see your information
- Allow clients or other professionals to review your website
- Your website design must be sleek, responsive and user friendly
Legal Marketing Services for Attorneys Nationwide
Attorneys Online, Inc. can help whip your content and design into shape. At our full-service marketing agency for legal professionals, we make it a point to stay on top of Search Engine Optimization trends to avoid letting your ranking slip through the cracks when Google changes their search standards or releases algorithm updates. Oh, and did we mention Google is making some big changes to its search algorithm early next year? Keep up with our blog for the latest developments.