Day in the Life Videos
Our Day in the Life Videos serve many purposes. First, they encourage a strong settlement by showing there is a powerful story just waiting for a jury. Second, the movies help you better understand your clients. In the days we spend with them, we learn and record things that attorneys wouldn’t otherwise know. If you go to trial, these human insights will help you tell your client’s story. Third, our videos give your client power in their search for justice. They become more prepared to testify in court and get the satisfaction of telling their own story.
We spend 2-3 days with your client and capture everything we can to show what their life is like. For some, that includes the physical struggle to get dressed in the morning or deal with intense pain. For others, it is the mental challenge of paying bills or keeping medicine organized. We show your client working to get better during physical therapy and doctor appointments. We interview important people in their lives and the clients themselves. The final 10-15 minute documentary mixes the interviews and new footage with old pictures and videos to make the viewer experience your client’s daily life.
Why have video on your law firm website?
Many attorneys are only beginning to understand the value of video on their law firm website and social media, although they are behind on the times. Many clients, when researching an attorney, find it helpful to see and hear the lawyer speak about the subjects within their expertise. This can show off the the attorney’s personality for clients who may be intimidated to call or fill out a contact form. Attorneys Online™, Inc. has conducted numerous focus groups with consumers about how they find an attorney. Many of the focus group participants have not only expressed a willingness to watch law firm video when choosing a lawyer, but prefer watching a video over simply reading text on a website.
In addition to helping potential clients learn more about an attorney and law firm, video is now an essential part of online marketing and search engine optimization (SEO). Here are but a few statistics showing how all websites and social media are relying on video now more than ever:
- Pew Research Center (March 2018): “The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.”
- Forbes Magazine (May 2017): “Since Google owns YouTube, video content hosted on YouTube ranks well on Google. One of the best ways to capture search traffic from YouTube is to create videos around topics people are searching for or talking about, from viral phenomena to commonly asked questions.”
- Marketing Land (February 2018): “Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online campaign with the most effective ROI you can get with a marketing tool, video cannot be ignored.”
Call (800)221-8424 or email us today for a free consultation.