Category Archives: Search Engine Placement

Search engine placement is the end result of search engine optimization (SEO), which combines keywords, relevant content, backlinks, web design and more to come up at the top of the page for an internet user.

Google Makes Sweeping Changes to Pay Per Click Ads

The First Search Page May Never Look the Same Again Last month, Google made some changes to pay per click ads on a desktop search that drew some raised eyebrows from the search engine optimization (SEO) community. It removed the advertisements from the right-hand sidebar and increased the number of paid text advertisements that appear on the first search engine results page (SERP). Let’s break this down. In the past when you searched for a topic, there was a side bar full of Pay Per Click (PPC) ads pertaining to the topic you searched. There were also maybe one or two text ads listed at the top of the search results. Well, Google decided to just do away with the sidebar, so that’s gone now. Instead, there are four PPC ads that completely dominate the initial search results screen. Only when you begin scrolling down do you see the organic…
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Posted in Attorneys Online, Legal Online Marketing, Pay-Per-Perfomance Campaigns, Search Engine Placement, SEO | Tagged | Comments Off on Google Makes Sweeping Changes to Pay Per Click Ads

Can I Maintain a Website and Do My Own Online Marketing?

Online marketing has made a huge impact on how lawyers market themselves to potential clients. Even starter firms with a small budget can create websites or social media campaigns to help them promote their services to new clients and promote the firm’s brand online. It takes more than good content to manage a website. Most attorneys are smart enough to navigate website designers and social media platforms on their own, but some insights come only with time and experience. How Can I Make Improve My Website? Several factors can determine a website’s success or failure: Search Engine Optimization (SEO) – SEO is how search engines like Google and Bing find your website. The right keywords (medical malpractice attorney, personal injury lawyer, etc.) should be specific enough to drive traffic to an attorney’s page, but not so broad that the site owner gets a lot of unnecessary traffic. Sites with poor…
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Posted in Attorney Website Design, Blog, Legal Online Marketing, Other Legal Marketing Information, Search Engine Placement, SEO, Social Media | Comments Off on Can I Maintain a Website and Do My Own Online Marketing?

Is Google Able to Crawl Your Website?

Spiders play an essential role in our natural ecosystem, but they also have an important role in the online world. Wait, what are we even talking about? We are talking about how Google indexes the billions of websites and web pages by crawling them with their analytic “spiders.” According to Google, “Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.” Googlebot is a program that scans (or crawls) the web for new content and feeds it into its index. As a spider is an essential element in our ecosystem, Googlebot is an essential element in the digital ecosystem. Why is Understanding Googlebot Important to Website Design? Understanding how Googlebot crawls is very important. If it is unable to read a web page, it will not process the page or it will make a note of it (meaning the page will…
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Posted in Attorney Website Design, Attorneys Online, Legal Online Marketing, Search Engine Placement, SEO | Comments Off on Is Google Able to Crawl Your Website?