Category Archives: Emails In Legal Marketing
Emails are useful in legal marketing, a law firm could send an eNewsletter to potential clients who opt-in with their email address and to keep up with past clients for an effective referral source.
Attorneys spend countless hours maximizing their web pages and optimizing their SEO, and while website content and blogs are crucial for organically increasing your rating, social media is also a great way for attorneys and law firms to expand their reach and connect with their audience. Social media is still widely uncharted territory for attorneys, but it can be a game-changer when used correctly. Social media can enhance public reputation, help gain clients and create personal relationships with old and potential clients. Forming direct relationships with people via social media is important for law firms. Depending on your area of law, ‘follow’ people on Twitter and ‘like’ pages on Facebook that pertain to your specialty; whether it’s maritime law, entertainment law or workers compensation, it’s important to be “in the know” about what’s going on in your niche industry. If you are genuinely interested in the industry and what is…
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By Beckie McDowellManaging Editor, Attorneys Online, Inc. A client recently asked us about putting social media buttons in his email signature. Another attorney had them in HIS email signature, and our client liked them and wanted to know if using them is a good idea. Social media buttons are everywhere, and people use them and like them. Why not? They’re brightly colored, easy to see and instantly recognizable. Also, people like pushing buttons. Adorable! Of course, links to your social media accounts from your email signature are a great but subtle way to tell people to follow you and look at your social media. Linking to these accounts encourages traffic to your social media, which will in turn encourage traffic to your firm website. In that regard, we strongly encourage any law firm or attorney marketing with social media to include in their email signatures links to their Twitter, Facebook,…
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