Category Archives: Print Advertising

Attorneys Online™, Inc. graphic design services encompass all phases of the print media. From magazine or newspaper ads to brochures, billboards and yellow page advertising, we do it all.

eNewsletter Services for Homepage Updating, Email and Print Campaigns

We have previously blogged about the importance of having a basic understanding the search engine “crawlers,” or the software that reads through millions of web pages to update their indexes and produce search results. There are different kinds of crawlers, and the ones that provide instantaneous results do not read every page of a website looking for new content. Some crawlers just scan a homepage looking for new information. This means that for a website to receive the most attention from the crawlers, it is important that the homepage, not just pages on the site, be updated on a regular basis. We update and constantly change the content of homepages by our eNewsletter service. eNewsletters electrify your search rankings by: Providing changing content on the homepage and the site itself for the search engine bots to crawl through and index; Increasing the number of website pages and hot links on…
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Posted in Attorneys Online, Brochures, Direct Mail, Legal Online Marketing, Other Legal Marketing Information, Print Advertising | Tagged , , | Leave a comment

Law firm marketing on a regional basis

One important thing to look for in a lawyer internet marketing company is that the company realizes that what works in one region of the US does not necessarily work in all of them.  For example, in some parts of the US, Yahoo is used more than Google (hard to believe, I know).  Some US searchers in one part of the country use the word “lawyer” more than “attorney”.  Some terms, such as DUI or DWI, vary state to state.  Now, while your marketing company may not have clients everywhere (which is good for you since the company doesn’t focus on your competitors), the company has to have the ability to adjust your campaign to allow for these differences. Whether you are doing PPC campaigns, optimization, or print campaigns, your marketing needs to flexibility to adjust with the consumer needs and searches.

Posted in Hard-Copy Marketing, Legal Online Marketing, Pay-Per-Perfomance Campaigns, Print Advertising, Search Engine Placement, SEO | 1 Comment

Since “Life’s Short”, are all ads fair game?

By now, we have all heard about the infamous Chicago divorce billboard.  If you haven’t, you can see it here.  Basically, it shows a voluptuous woman’s torso in black lingerie on one side and a tan, male torso with washboard abs on the other.  In the middle is the tag line “Life’s Short. Get a Divorce.”   The purpose of advertising is to elicit a response and the national controversy that this advertisement stirred up did just that.  Was this a genius ad?  Or does it push the limits too far and become offensive?   What do you think?

Posted in Print Advertising | 2 Comments