Category Archives: Direct Mail
Direct mail is a part of hard copy marketing and can include mailing brochures, jail mail for criminal attorneys, solicitations in accordance with the state ethical rules, and/or newsletters.
We have previously blogged about the importance of having a basic understanding the search engine “crawlers,” or the software that reads through millions of web pages to update their indexes and produce search results. There are different kinds of crawlers, and the ones that provide instantaneous results do not read every page of a website looking for new content. Some crawlers just scan a homepage looking for new information. This means that for a website to receive the most attention from the crawlers, it is important that the homepage, not just pages on the site, be updated on a regular basis. We update and constantly change the content of homepages by our eNewsletter service. eNewsletters electrify your search rankings by: Providing changing content on the homepage and the site itself for the search engine bots to crawl through and index; Increasing the number of website pages and hot links on…
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