Category Archives: Brochures

Brochures are a part of hard-copy marketing, and can be something to offer potential clients to take with them and hand out to friends and family as part of a greater legal marketing campaign.

eNewsletter Services for Homepage Updating, Email and Print Campaigns

We have previously blogged about the importance of having a basic understanding the search engine “crawlers,” or the software that reads through millions of web pages to update their indexes and produce search results. There are different kinds of crawlers, and the ones that provide instantaneous results do not read every page of a website looking for new content. Some crawlers just scan a homepage looking for new information. This means that for a website to receive the most attention from the crawlers, it is important that the homepage, not just pages on the site, be updated on a regular basis. We update and constantly change the content of homepages by our eNewsletter service. eNewsletters electrify your search rankings by: Providing changing content on the homepage and the site itself for the search engine bots to crawl through and index; Increasing the number of website pages and hot links on…
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Posted in Attorneys Online, Brochures, Direct Mail, Legal Online Marketing, Other Legal Marketing Information, Print Advertising | Tagged , , | Leave a comment

Should you add a brochure to your law firm marketing strategy? Depends on what you will use it for

When you first start your search for an attorney brochure, you are probably going to think of several questions, including:  What kind of law firm brochure do I really need?  Where will I have it printed?  How many should I have printed?  Who will provide the content?  Does size matter?  Should I buy a generic brochure or is it okay to have the same brochure as another lawyer?  Those are the kinds of questions we hear a lot of when people first look into creating a brochure for a law firm.  And, while you may not know the exact answers to the questions, once you talk to us for a few minutes, you usually find you really do know exactly what you want. For example, the first thing that we ask our clients is about what they will use the law firm brochure for.  Will it be something to hand…
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Attorneys Online at the State Bar of Texas Annual Meeting and Convention

Attorneys Online, Inc. just finished a two-day convention in downtown Austin, TX at the State Bar of Texas Annual Meeting and Convention. Notwithstanding the inexplicable closing of the exhibit hall during lunch or the fact that the attendees really had no reason to visit the hall, we actually had a great turn out. We were using the convention as an opportunity to train some new Marketing Consultants that we’ve hired to keep up with all the law firms that are beginning to turn to us for web sites, web marketing, print campaigns, etc. Thus, we wondered if maybe we weren’t a little overstaffed for the event. But there were more than a few times when all five of us were busy giving “run-downs” of our services. In fact, the amount of traffic to and from our display even prompted neighbors Scott and Kevin employed by a much larger, unnamed competitor…
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