Category Archives: Hard-Copy Marketing

Hard-copy marketing can include brochures, mailers, newsletters, print-outs, billboards and other forms of print media for legal marketing and attorney advertising.

eNewsletter Services for Homepage Updating, Email and Print Campaigns

We have previously blogged about the importance of having a basic understanding the search engine “crawlers,” or the software that reads through millions of web pages to update their indexes and produce search results. There are different kinds of crawlers, and the ones that provide instantaneous results do not read every page of a website looking for new content. Some crawlers just scan a homepage looking for new information. This means that for a website to receive the most attention from the crawlers, it is important that the homepage, not just pages on the site, be updated on a regular basis. We update and constantly change the content of homepages by our eNewsletter service. eNewsletters electrify your search rankings by: Providing changing content on the homepage and the site itself for the search engine bots to crawl through and index; Increasing the number of website pages and hot links on…
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Posted in Attorneys Online, Brochures, Direct Mail, Legal Online Marketing, Other Legal Marketing Information, Print Advertising | Tagged , , | Leave a comment

Law Firm Photographer for Season’s Greeting Cards

With the beginning of the holiday season upon us, please contact one of our Law Firm Marketing Consultants on how the Attorneys Online photography services may assist you with staff photos for your Season’s Greeting Card needs.

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Should you add a brochure to your law firm marketing strategy? Depends on what you will use it for

When you first start your search for an attorney brochure, you are probably going to think of several questions, including:  What kind of law firm brochure do I really need?  Where will I have it printed?  How many should I have printed?  Who will provide the content?  Does size matter?  Should I buy a generic brochure or is it okay to have the same brochure as another lawyer?  Those are the kinds of questions we hear a lot of when people first look into creating a brochure for a law firm.  And, while you may not know the exact answers to the questions, once you talk to us for a few minutes, you usually find you really do know exactly what you want. For example, the first thing that we ask our clients is about what they will use the law firm brochure for.  Will it be something to hand…
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