Category Archives: Audio/Video Marketing

Audio and video marketing is a great way for attorneys to connect with a wider audience and introduce themselves and their personality as part of a larger legal marketing campaign.

Why Should My Law Firm Use Day in the Life Videos?

At Attorneys Online, Inc., we use videos to showcase the importance of a face-to-face relationship between clients and attorneys. Day in the Life videos benefit both the client seeking justice and the attorney seeking a quality, personal case. What Three Purposes Do Day in the Life Videos Serve? ENCOURAGE A STRONG SETTLEMENT. In these short documentaries, our team at AOI will capture a day in the life of your client. In order to avoid a lengthy trial, the video will help to show that your client has a powerful and moving story that will encourage a strong settlement. If you do go to trial, your video can capture a jury, and the jury will be able to better connect with your client. INSIDE LOOK AT CLIENT’S LIFE. Our team will spend two to three days with your client to capture what their life is like. For some, that includes the…
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What Kinds of Videos Can Help My Law Firm Attract Clients?

It’s no secret that video marketing is becoming essential for businesses advertising online. But do potential legal clients really watch attorney videos, and if so, what kinds of videos are most likely to result in conversions? Brand Videos: Brand videos are an incredibly useful tool for introducing your potential clients to your attorneys in a personal and interactive way. It can be difficult for potential clients to make the decision to pick up a phone and to call an attorney. Brand videos allow these potential clients to learn about your firm and to develop a more personal connection with your attorney, making them much more likely to take the first step and make a phone call. Case studies and client testimonials: If you want to demonstrate your attorneys’ successes, there are few better ways to do so than to showcase case studies and client testimonials on your website. These testimonials…
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Are Videos Important for My Website’s Search Rankings?

Why are videos important for making sure that your website stands out in online rankings? In order to maximize your site’s potential and attract viewers, it is important to keep up a constant flow of fresh, relevant and creative content. This content can come in a variety of forms, but videos are rapidly becoming one of the most important forms of online advertising. How can videos help draw more clients to a law firm? Many potential clients find that video helps form a connection with the featured attorney. It can be difficult for someone who is seeking an attorney online to choose to reach out without being able to see and listen to an attorney expressing his or her knowledge and expertise in their practice areas. By forging this simple connection, clients are more inclined to pick up their phones or to fill out an online contact form. Furthermore, according…
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