Category Archives: Audio/Video Marketing

Audio and video marketing is a great way for attorneys to connect with a wider audience and introduce themselves and their personality as part of a larger legal marketing campaign.

Are Videos Important for My Website’s Search Rankings?

Why are videos important for making sure that your website stands out in online rankings? In order to maximize your site’s potential and attract viewers, it is important to keep up a constant flow of fresh, relevant and creative content. This content can come in a variety of forms, but videos are rapidly becoming one of the most important forms of online advertising. How can videos help draw more clients to a law firm? Many potential clients find that video helps form a connection with the featured attorney. It can be difficult for someone who is seeking an attorney online to choose to reach out without being able to see and listen to an attorney expressing his or her knowledge and expertise in their practice areas. By forging this simple connection, clients are more inclined to pick up their phones or to fill out an online contact form. Furthermore, according…
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Unveiling Our New Video Strategies at the AAJ Convention in Boston!

CEO Cheney Winslow will be attending the  Annual AAJ Convention this weekend in Boston. At the conference, Cheney is taking meetings with current and prospective clients regarding marketing and how to reach a broader audience. She is looking forward to unveiling our newest video production strategies, and she will be showing off this exciting and exclusive development at the AAJ convention! We are also happy to see some of our new and old clients while we are at the convention, including congratulating outgoing AAJ President Julie Braman Kane of Colson Hicks Eidson for a job well done! Cheney is also looking forward to seeing: Pat Regan, Sal Zambri, Jackie Colclough and Paul Cornoni of Regan Zambri Long Rusty Galloway and John Jefcoat of Galloway Jefcoat Tom Metier of the Metier Law Firm Mike Eidson of Colson Hicks Eidson Verne Paradie of Paradie, Sherman, Walker & Worden Bill Lightfoot of Koonz…
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How Social Media Works With SEO for Law Firm Websites

Social media has become one of the most confusing marketing tools for firms in the legal field to navigate. This has turned it into a bit of a boogieman that scares just as many people as it delights, but this doesn’t mean that you can’t use social media to your marketing advantage. While social media does not necessarily have instant benefits regarding SEO for law firm websites, over time, it can improve your organic rankings. How Does Social Media Work With Marketing? First thing you must realize is that social media isn’t a direct tool for sales. As a matter of fact, you usually get a backlash if you try to sell your services over social media. Yes, internet trolls may pop up from time to time. However, this doesn’t mean social media is useless! It is a tool, and for the tool to work, you have to use it…
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