Online marketing has made a huge impact on how lawyers market themselves to potential clients. Even starter firms with a small budget can create websites or social media campaigns to help them promote their services to new clients and promote the firm’s brand online.
It takes more than good content to manage a website. Most attorneys are smart enough to navigate website designers and social media platforms on their own, but some insights come only with time and experience.
How Can I Make Improve My Website?
Several factors can determine a website’s success or failure:
Search Engine Optimization (SEO) – SEO is how search engines like Google and Bing find your website. The right keywords (medical malpractice attorney, personal injury lawyer, etc.) should be specific enough to drive traffic to an attorney’s page, but not so broad that the site owner gets a lot of unnecessary traffic.
Sites with poor SEO show up further and further from Google’s front page, and usually get fewer visitors or inquiries. Even if your website is beautifully designed and easy to navigate, potential customers may never see it without the right SEO campaign.
Social Media Presence – Social media accounts are becoming popular because they allow attorneys to present themselves less formally, and allow can see the firm’s personality. Sites like Facebook and Twitter can be where firms establish themselves as family lawyers who know how to work with kids versus business attorneys who handle breach of contract and trade secret cases.
Unlike a standard content website, site owners cannot “set it and forget it.” Social media accounts must be updated constantly to remain effective. There is nothing more embarrassing than heading into Valentine’s Day still advertising a Christmas Sale or a Thanksgiving Blowout, and followers will notice.
Photos and Videos – Internet content seems free and available for widespread use, but the rules change quickly when the user is advertising a business or services. There are many rules governing stock photos for commercial use, including alteration of the image and attribution (author credit).
Without clearly understanding these rules, artists could accuse business owners of intellectual property theft or trademark infringement. Even if the infringement was a good faith mistake, clearing charges could cost thousands of dollars and countless hours that could be better spent elsewhere.
Does My Business Need a Website?
An accessible, professional website could help the right clients find you, but it requires time and money. Consulting a professional web-marketing firm could help you make the most of your investment.
Attorneys Online, Inc. has more than 15 years of experience providing professional, engaging web content for blogs, webpages and social media accounts. For more on how our services could help you, schedule a free consultation with a marketing specialist today.
Attorneys Online, Inc. – Legal Advertising Online since 1998