Out with the old, in with the new. Disruptive advertisements like those found on cable networks are becoming less and less effective in attracting and keeping customers. Content marketing, the process of creation and distribution of compelling content to draw in a target audience, is the new king of advertisement.
By building desirable and engaging content that the consumer loves, a company’s subscriber base can grow. Blogs, articles, e-books, testimonials, webcasts, videos, mobile apps, games – engaging and interactive content is the key to reaching a broader audience. Integration with today’s pervasive social media ensures a wide and deep web through which to distribute online content.
Proper utilization of search engine optimization (SEO) also has a profound effect on consumers. Key words and phrases that attract the indexing algorithms of search engines will help draw more attention to your product. Once attention is drawn, the key is the sell. A picture says a thousand words – websites with images outperform text-only sites by a whopping 91 percent.
For the best odds of keeping your customers, follow six rules:
- Fulfill a need.
- Have consistent quality
- Avoid cold, sterile, business-like language when you can. Your customers are people. A business that is relatable is far more attractive to a customer than frigid textbook talk.
- Pick a position and stick to it.
- Avoid sales speak.
- Be the best in content, visuals, ideas, and presentation. Do not settle for anything less.
Attorneys Online, Inc. – Legal Marketing Specialists