Call Only Campaigns: The Future of Pay Per Click for Attorneys

Posted on November 15th, 2016 by

Pay Per ClickMost Google searches are now originating from mobile devices. Google has added to its Pay Per Click (PPC) platform Call Only campaigns just for smartphones. An interested person, when clicking your call only ad, is not directed to your website, but instead a phone call to your office is placed. Call Only campaigns are sometimes referred to as Click to Call.

Call Only campaigns are the future of PPC, as fewer and fewer Google searches are being made from desktop computers.

Our clients have seen some fantastic results from Call Only campaigns. Some of our Call Only clients are seeing conversion rates near 50%. Call Only campaigns significantly outperform desktop search campaigns in total phone call volume and conversions. Click prices are comparable with desktop rates.

Spanish Keywords: Inexpensive and Effective

In addition to Call Only campaigns, our marketing firm has also experienced great success for our clients with Spanish keyword campaigns. For clients that work in an area with a substantial Hispanic community (which is everywhere!) we have been using Spanish keywords PPC campaigns. The cost-per-hit is negligible compared to the English terms, and these have also received great responses. Of course, if you want to try a Spanish keyword campaign, you need to have an intake specialist who is fluent in Spanish. It also helps, but is not completely necessary, to have a Spanish-speaking attorney for the best representation.

Questions About PPC, Call Only Campaigns or Spanish Keywords?

One reason our PPC department performs so well for our clients is it is headed by a licensed attorney at our company. Our staff intricately understands what our clients want, as well as how consumers search for and choose an attorney to call. As we are a small firm, we beat larger competitors in terms of both prices and results. For a free consultation about our Pay Per Click services and for free recommendations regarding campaigns in your area, contact our legal marketing specialists via our online form or calling us directly.