Fresh Content is Best

Did you know that fresh and informative legal content on your website improves Search Engine Optimization and improves your ranking in the “natural” listings? The major search engines (especially Google) not only rank pages upon relevant content, but by fresh content as well. What that means to you is that without fresh content your rankings in the natural listings will reach a certain level and then not go much higher and possibly even fall.

Google sends out its “freshbot” spider to gather and index new material to all the sites that offer it. MSN Search’s spider will also pay regular visits to sites known to have proper fresh content. The same is true with all of the major search engines. To get to the top and stay there your site should deliver fresh, relevant content on a regular basis. By incorporating fresh content, your site will remain competitive.

Over the last few years we have seen the search engines give preference to websites who regularly update their content. Updating your site with rich articles, recent success stories or interesting commentary and then broadcasting this information to the Internet increases the inbound links to your site, also increases the frequency which major search engines will spider or crawl your site and improves your ranking in the search engines. If it’s all about ranking, then it’s all about fresh content!

The next step would be to promote your new content effectively and let us set up a Yahoo Search Submit Express account for you and keep your content fresh on the search engines.

Attorneys Online™, Inc. now provides content for our clients, which is updated weekly in several different practice areas. What time is convenient for us to talk?

3800 N. Lamar Blvd. Suite 730-158 Austin, TX 78756