Last month, Google announced the release of Panda 4.0, the latest update to their search engine algorithm. Fortunately, at Attorneys Online Inc. (AOI) all of the features we use in developing websites for our clients are already in compliance with the new SEO changes.
Previous updates to the search engine have shown us that Google wants to promote content that is fresh and helpful to the consumer. The Panda update is the next logical step in achieving that goal.
How has Panda Update 4.0 Changed Google’s Search Engine?
With the Panda 4.0 update, you must adopt a comprehensive strategy for success. This means that Google is now ranking websites that have the following qualities:
- Good design and structure that allows for easy navigation
- Optimization for mobile platforms (cell phones, tablets, etc)
- Substantive content that will help the user find answers to their questions
- High-quality content that is frequently updated and is relevant to the site and helpful for users. In other words, your website must publish unique content. Copying and pasting content from another source or website no longer works.
At Attorneys Online Inc. (AOI) we have done our homework. Staying current on the latest trends with the search engines have allowed us to adapt to SEO changes before they occur. This means that the websites of our clients are always ranked high in the search listings.
When AOI is operating ahead of the curve in the SEO department, then our clients are operating ahead of the curve as well. If you would like to learn more about our law firm marketing services, contact our legal marketing specialists.