Monthly Archives: May 2016

To Like or Not to Like on Facebook, That is the Question…

Social media is a valuable tool for any business and not simply for promotional aspects. It is a tool that helps to develop genuine connections with audiences and engage with them. Though, that connection is difficult to maintain when your audience is confused or turned off by how you are engaging with them. Social media is an aspect of digital marketing that is constantly evolving and reshaping itself, so it can be hard to keep up with trends and etiquette (and yes, there is definitely such a thing as social media etiquette). And the craziest part is that etiquette changes depending on who your audience is. What works well with one audience can offend or be criticized by another. To help you out, we’ve compiled a list of the “Do’s and Don’ts” of social media engagement. DON’T post content that is all doom and gloom. Audiences don’t want to log…
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