Monthly Archives: March 2016

Google Makes Sweeping Changes to Pay Per Click Ads

The First Search Page May Never Look the Same Again Last month, Google made some changes to pay per click ads on a desktop search that drew some raised eyebrows from the search engine optimization (SEO) community. It removed the advertisements from the right-hand sidebar and increased the number of paid text advertisements that appear on the first search engine results page (SERP). Let’s break this down. In the past when you searched for a topic, there was a side bar full of Pay Per Click (PPC) ads pertaining to the topic you searched. There were also maybe one or two text ads listed at the top of the search results. Well, Google decided to just do away with the sidebar, so that’s gone now. Instead, there are four PPC ads that completely dominate the initial search results screen. Only when you begin scrolling down do you see the organic…
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