Monthly Archives: January 2016

How Social Media Works With SEO for Law Firm Websites

Social media has become one of the most confusing marketing tools for firms in the legal field to navigate. This has turned it into a bit of a boogieman that scares just as many people as it delights, but this doesn’t mean that you can’t use social media to your marketing advantage. While social media does not necessarily have instant benefits regarding SEO for law firm websites, over time, it can improve your organic rankings. How Does Social Media Work With Marketing? First thing you must realize is that social media isn’t a direct tool for sales. As a matter of fact, you usually get a backlash if you try to sell your services over social media. Yes, internet trolls may pop up from time to time. However, this doesn’t mean social media is useless! It is a tool, and for the tool to work, you have to use it…
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Posted in Attorneys Online, Audio/Video Marketing, Legal Online Marketing, SEO, Social Media | Tagged | Comments Off on How Social Media Works With SEO for Law Firm Websites

Your 2016 Resolution: Add Video to Your Legal Website

Thinking about adding video to your legal website? Make 2016 the year you finally take the plunge. Mobile video traffic exceeded 50 percent of total mobile data traffic by the end of 2012, and it grew to 55 percent by the end of 2014. By 2016, two-thirds of the world’s mobile traffic is forecasted to come from visitors watching videos. Statistics show the likelihood of your visitors making a purchase increase by as much as 73 percent by using video as part of your overall marketing strategy. People want to know they can trust you before they walk in the door. Doing videos helps them put a face to a name prior to hiring you. Today, more people are using their mobile phones for everything. People are more likely to watch how to do something or get information by watching a video than reading an article. These also help from an…
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Posted in Other Legal Marketing Information | Tagged | Comments Off on Your 2016 Resolution: Add Video to Your Legal Website