Your 2016 Resolution: Add Video to Your Legal Website

Posted on January 7th, 2016 by

Thinking about adding video to your legal website? Make 2016 the year you finally take the plunge.

Mobile video traffic exceeded 50 percent of total mobile data traffic by the end of 2012, and it grew to 55 percent by the end of 2014. By 2016, two-thirds of the world’s mobile traffic is forecasted to come from visitors watching videos.

Statistics show the likelihood of your visitors making a purchase increase by as much as 73 percent by using video as part of your overall marketing strategy. People want to know they can trust you before they walk in the door. Doing videos helps them put a face to a name prior to hiring you. Today, more people are using their mobile phones for everything. People are more likely to watch how to do something or get information by watching a video than reading an article.

These also help from an SEO perspective. A Forrester study says that videos are 53x more likely to rank on the first page of Google search results. WordTracker claims that as much as 80% of video content served in Search Engine Results are informational videos. The search engines want useful content that answers questions.

We also use them on social media sites, such as Facebook. Producing these in an informal, non-scripted format helps further by enabling us to ask several questions in one session to cut and add to the site over time. We can typically capture about 100 potential topics in a one day shoot!

Attorneys Online is a full service marketing agency exclusively for the legal profession. We offer video production services, including video for internet and television commercials. Check out our commercial starring Evander Holyfield here.