» New
Law Firm Business Development Services
From Attorneys Online™
For Immediate
Release
7/21/03 – San Diego, California
Attorneys Online™, Inc. (www.attorneysonlineinc.com) is proud
to announce the integration of two
new marketing services for law firms;
their branded e-mails, a
simple yet effective way to personalize
every day correspondence and promote
important aspects of a firm or company
and their eNewsletters, which
provide a customized, organized
platform for important information
to be sent through email.
A branded e-mail is a unique communication
tool not only for the firm but for
each of the individual attorneys
as well. Incorporating the existing
corporate identity and logo into
a firm's email provides a personalized
as well as familiar feel to current
and prospective clients. A separate
signature can be generated for each
attorney to further acquaint his
or her clients with him or her.
Included in the branded e-mail
is a side bar that can include banners,
areas of practice, partner lists
or any tool used by the firm to
identify its strengths. Banners
can be linked to a page on the firm's
website so the e-mail viewer can
familiarize his or herself with
the information about the firm that
he or she is most interested in.
Common banner titles for a law firm's
branded email are "Firm History",
"Areas of Practice", "Success Stories",
"Office Locations", etc. An example of
the basic look of a branded e-mail
can be found on the Attorneys Online™
website.
Electronic newsletters are useful
tools to inform current clients
on up-to-date information relevant
to your firm or to increase your
referral base. Attorneys Online™
will provide the layout and look
of the newsletter. Each newsletter
is tailored to fit your firm by
including pieces of information
such as the latest news about your
firm, articles written by your attorneys
or articles regarding your areas
of practice. Sample newsletters
can be found on the Attorneys Online™
website.
According to Attorneys Online™ CEO,
Cheney Winslow, "These new marketing
avenues are designed to enhance
the branding of the law firm identity.
They keep their name and services
available on a regular basis in
front of potential new clients as
well as help expand client and referral
base by sending newsletters on a
regular basis. With the birth of
the electronic age, Branded Emails
and eNewsletters are one more step
keeping Attorneys Online™ Clients
ahead of the law firm business development
curve."
For
more information contact Cheney
Winslow at 800-221-8424 or email
winslow@attorneysonlineinc.com
For more information contact Cheney
Winslow at 800-221-8424.
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