Law Firm Marketing Services provided by Attorneys Online, Inc                   

Consulting

Attorneys Online™, Inc. consulting services are tailor-made. We develop a customized marketing campaign and work with your existing staff to assist as well as oversee the execution of the strategies. Our consulting services consist of the development of advertising and strategic planning programs. Consulting Services are designed to enhance your firm’s exposure via tactics such as improved designs for your current marketing pieces, development of new and more extensive distribution outlets, as well as new sponsorships and advertising mediums.

We are contracted to evaluate your current strategies. We present an evaluation of your existing marketing approach and offer new avenues for you to pursue. We can be retained on a monthly basis to supervise your staff and assist in the execution of various marketing methods and to become your firm’s marketing director.

Ancillary Marketing

Attorneys Online™, Inc. offers a variety of marketing services. From the creation of your corporate identity to the branding via ancillary marketing pieces, Attorneys Online™, Inc. is a full-service advertising agency. We can be contracted on an as-needed basis to perform certain tasks such as advertising campaign creation from concept to media buys or can be retained on a monthly basis to generate your entire media campaign. Hiring Attorneys Online™, Inc. to service all of your marketing needs becomes much more cost-effective than outsourcing many of our diverse services to different entities. The umbrella of services that we offer range from the design, copy writing, printing and distribution of newsletters to the production of video campaigns. Our services include:

•	Lawyer-to-Lawyer Marketing: Customized list development (email, postal address, telephone and fax) and lead aggregation derived from proprietary databases, Internet research, and data from public record and periodical searches.
•	Branded Emails: Design creation to correspond with existing corporate identity and logo with personalized signatures for each of the attorneys.
•	eNewsletters: Layout & design (transmission and/or hard copies for an additional fee). Fresh content delivered weekly.
•	Print Media: Campaign development, advertising creation including yellow page ads, strategic planning and ad placement.
•	Collateral Material: Design, layout and printing of business cards, letterhead, envelopes, announcement cards, and cards for special occasions or Holidays.
•	Online Marketing: Development and execution of keyword buys on the major search engines to help drive traffic to your web site (see "Top Listings On Major Search Engines"), banner ads, search engine registration, e-alert creation and distribution.
•	Brochures: Design & layout, copy revision, printing.
•	Tombstone Ads: This will include the current corporate identity, a positioning statement (if approved) and a generic layout that will include space for additional verbiage to pertain to the placement of the ad.
•	Seminars: Marketing strategy, coaching, video production, e-commerce, packaging, internet live stream, scheduling, advertising and promotion, presentation materials.
•	Audio/Video Production: Campaign creation, marketing strategy, full service production, media buys (TV and Radio), seminars, web site, TV commercials.
•	Press Releases: Writing, execution by fax, e-mail, phone and Business Wire, and follow up by phone to increase awareness, place articles, and schedule interviews (TV, radio, and print).
•	Articles Writing & Syndication: Placement of articles written by the firm and writing of articles by Attorneys Online™ staff on behalf of your firm.
•	Blogs: Your personal web log to be updated easily in-house.

Campaign Objectives:

1.	To create name recognition for the firm thereby increasing client base.
2.	Creation of a positioning statement which provides a specific and unique Firm identity.
3.	Creation of a consistent and identifiable advertising message for the Firm which will be branded through its web site, brochures, print ads, and television campaigns.
4.	Develop a marketing plan with a detailed marketing strategy and proposed budget.