Law Firm Branding
Branding corporate identities for lawyers
According to Merriam-Webster, 'brand' means to impress indelibly. The branding of your corporate identity gives you power. It will be the cornerstone for all of your attorney marketing strategies.
A great brand speaks for you and leads the way in creating new perceptions about you.
Your corporate identity says who you are visually. It should be used consistently or 'branded' in all of your ancillary law firm marketing pieces.
Your brand should become your most effective competitive advantage. Brands encourage allegiance and consistently gain a greater market share than unbranded companies.
Attorneys Online™, Inc. offers branding to our clients by creating a powerful corporate identity and then utilizing it in your firm's website, brochure, business cards, print ads and other marketing pieces.
> Corporate
Identity
> Logos
> Positioning
Statement
Corporate Identity
Your Corporate Identity is like a fingerprint.
Your firm Corporate Identity displays
who you are visually. Attorneys Online™,
Inc. specializes in creating a Corporate
Identity that makes your firm unique
and highlights the distinct characteristics
that enhance your strengths.
Logos
A corporate logo is very personal. Attorneys Online™, Inc. is diligent in its creation.
This insignia should be incorporated
into all of your firm marketing pieces.
Positioning
Statement
The development of an optimal desired
market position for the firm is expressed
in a positioning statement (e.g. Rutan’s
“A History of Success for
Our Clients”). This positioning
statement will be used by the entire
firm to answer the question: Who is
“insert name of firm here”?
This statement is used to promote a
consistent message in all promotional
and advertising efforts and to provide
a unifying identity for all of your
otherwise diverse practice areas.
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