Law Firm Marketing Blog
Providing Clients With Their Own Law Firm Blogs
Attorneys Online™, Inc. now offers our clients their own web logs, or “blogs,” as part of their lawyer marketing strategy. This is your own online publication that you update as regularly as you wish. You can share thoughts, articles, newsworthy tidbits and link to other sites that you feel are pertinent to your areas of practice. These web logs help to establish, you, the author, as an authority of different subjects and will assist in the placement of your site in the natural listings of the major search engines because of the fresh content added regularly, coupled with Attorneys Online™, Inc.’s NAP program and RSS feeds. This information will help build loyalty with your readership.
Law Firm websites are most often virtual brochures. The content is static and contains only information about the attorneys, their areas of practice, locations, etc. An attorney blog will afford your firm the opportunity of providing legal information that your potential clients, as well as the search engines, are looking for.
The fresh content that either you will provide, our Attorneys Online™, Inc. staff of legal writers can write on your behalf, will give potential clients a reason to return to your website and recommend it to others. Statistics have shown that more than 66% of Internet users are looking for information on a particular legal issue when seeking out a lawyer’s website. They are not looking for advice, just practical legal information. The right content coupled with the proper presentation will help potential clients want to hire the firm.
The addition of a blog into your marketing mix is the future of websites, according to Bill Gates. The fresh content will help drive your website higher on the search engines, give potential clients a reason to return to the site, as well as instill trust in the law firm that provided it. The general pertinent law firm information will still be linked to your lawyer blog.
Contact an Attorneys Online™, Inc. consultant to discuss the benefits and fees associated with the future of websites, blogs, today. (800) 221-8424